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Tuesday, 10 August 2010

CONDITIONAL ACCESS SYSTEM - CAS

In recent years, broadcasting and information society services (IS services) have been making ever-increasing use of conditional access devices. This trend is expected to gather pace as the market for these services develops. The conditional access device (CA) provides the user with a technical facility which allows him to determine who has access to electronically-distributed services and under which conditions. In order to improve the legal situation of providers of broadcasting and IS services, the European Commission has recently drafted and adopted a Directive on the legal protection of services based on, or consisting of, conditional access (CAD)This Directive introduces a common standard of legal protection for conditional access devices. However, it focuses exclusively on conditional access devices that serve the remuneration interest of service providers and makes no provision for CA devices that serve other interests.
The traditional role of conditional access is to ensure that viewers see only those programs that they have paid to view. In the digital environment, conditional access has evolved far beyond this role.Today’s conditional access systems still support traditional pay TV revenue generation. In addition they enable TV operators to create and protect a unique gateway to the enhanced TV experience — a world of interactive services, including home shopping, games, sports, interactive advertising, and pay-perview programming.
Using today’s conditional access systems, you can target programming, advertisements, and promotions to subscribers by geographic area, by market segment, or according to subscribers’ personal preferences.You can take advantage of conditional access features to implement flexible program packaging options and support new ways of generating revenue.

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